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In 2015, Sarah ‘staud’ Staudinger and George Augusto Co-Founded the La-Based Lifestyle Brand Staud upon The Idea that Fashion Shouldn’t Just Empower Women — It Should Be Accessible, Too. at The Heart of Staud Is Design. Crafted at The Intersection of Timeless Classics and Perfected Novelty, Staud Offers a Collection to The Modern Woman Who Appreciates Both.