Boux Avenue Launched in April 2011, we create beautifully designed lingerie, sleepwear and swimwear, to make every woman feel confident whatever her shape or style. From t-shirt bras to luxurious lingerie sets, sumptuous sleepwear and stunning bridal wear to sunkissed swimwear, we have created the go-to destination for your lingerie drawer must-haves!
Take 20% Off for NHS Workers
Take 10% Off Sitewide
Up to 60% Off Sale Further Reductions
Get Free Shipping on Orders Over $50
Get 20% Off Student Discount Schemes
Refer a Friend + Get 20% Off Their First Online Order
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3 for 2 All Accessories
3 for £12 Knicker Offer